6 Experts Reveal The Sustainable Fashion Projects To Watch In 2017
“This year, I’m excited by brands that are blurring the traditional boundaries of fashion. New brands like Kirrin Finch are filling a void for (proper-fitting) menswear-inspired womenswear as established companies like Burberry make mixed gender shows a fixture of fashion week.
In addition, the concept of quality clothing that purposefully endures through sizes and seasons is resurfacing among sustainable lines: Sotela designs dresses that span several sizes while the made-to-order brandDeSmet rejects the fashion calendar to release just one piece per month over the course of the year.”
The Power of Two
"LAURA AND KELLY SANDERS MOFFAT almost didn’t meet. Their first date coincided with a miserable January blizzard, and they both remember dreading going anywhere in that weather and toying with the idea of cancelling. Fortunately, they both showed up that night to a restaurant in Brooklyn and hit it off right away, talking so much they almost forgot to order food."
Kirrin Finch Makes Clothes and Is A Cool AF Social Club
"I had the pleasure of meeting, Laura and Kelly, the wife and wife duo of Kirrin Finch at the Superbutch fashion show in Toronto earlier this year. We became fast friends based on the killer moves the two threw down on the dance floor. They convinced me and my girl, Kate to come down to NYC that weekend to take part in their photoshoot. And what ensued next was nothing short of pure magic, and I’m not just talking about my smizing! – We created community that weekend."
Interview With Queer Clothing Company Kirrin Finch
"We didn’t grow up wanting to be fashion designers. We were both tomboys, and only really cared about making sure our outfits allowed us to ride bikes and climb trees. But as we grew up, it became obvious that mainstream retailers didn’t cater to us. It was always a hunt to find something that felt right, and we were often forced to make the choice between poorly-fitting menswear and super feminine womenswear."
Starting An Apparel Brand With No Experience
We sat down with CMO and Co-Founder of Maker's Row, Tanya Menendez, to talk about starting an apparel brand with no experience, entrepreneurship, and design in a niche market.
Gender in Fashion Is Dead
"A lot of tomboys gravitate toward menswear clothes, but menswear isn't fit for people who have a bust or hips," said Laura Moffatt. She and her wife, Kelly, started a company called Kirrin Finch for clothes that look traditionally male, but are cut for women's bodies. It's a labor of love for the couple—and it would have to be, given that their backgrounds have little to do with fashion. Laura, who holds a PhD in neuroscience from NYU, worked in the pharmaceutical industry for ten years before starting the company, and Kelly was a teacher and elementary school librarian.
Kirrin Finch's New Fall-Winter Collection Will Make You Want to Blow Your Paycheck
Kirrin Finch, the sustainable clothing brand founded by Brooklyn couple Laura and Kelly Moffat, is back with a fall-winter collection that will make you want to blow your paycheck. The collection’s long sleeve button down shirts, classic Oxford shirts, and bow ties could be dressed up for a holiday party, or dressed down for a weekend lunch with friends.
Women's Tighty Whities and Men's Hot Pink Briefs: Gender-Bending Fashion Goes Mainstream
"Several new companies are building their businesses around the mainstreaming of androgynous clothing, no longer a passing fad....Brooklyn-based couple Kelly and Laura Moffat saw a need among women for masculine shirts. They themselves had struggled to find staple oxfords that looked boxy but still fit the female form."
Gender Fluid Fashion: Chic Menswear Style For Women From A Brooklyn Startup
"At their work space in the Brooklyn Fashion Design Accelerator, Laura and Kelly discussed Kirrin Finch, how they launched the brand with no prior fashion experience, what it's like working with a spouse and who their style icons are."
Fashion Brands Are Finding New Markets In Gender-Neutral Clothing
"Growing up, Laura Moffat gravitated toward the chic menswear of British designers Ben Sherman and Ted Baker, but she was never quite able to recreate the looks herself. Women’s button-down shirts were too short and too fitted, with floppy collars ill-suited to the bow ties the self-described “dapper, androgynous woman” liked to wear. And while men’s shirts were sturdy enough, they simply didn’t fit her female form."